Mike Abbink

Panel: This typeface is mine!

CHOBANI, IBM, SEPHORA have all one thing in common: a newly installed creative leadership commissioned a custom typeface to support their new brand identity redesign. Mike Abbink (Executive Creative Director at IBM), Tyler Smart (Senior Creative Director at SEPHORA, LVMH) and Leland Maschmeyer (Chief Creative Officer at Chobani), will present the fonts in action and then will be joined by the type designers Christian Schwartz (Commercial Type) and Matteo Bologna (Mucca Design) for a panel discussion about the importance of custom typography in branding.



Mike Abbink is currently the Executive Creative Director on the IBM Brand Experience and Design team. Mike began his career at Meta Design over twenty two years ago and has since served as Executive Creative Director at the Museum of Modern Art, Creative Director at Wolff Olins and Saffron Consultants and as a Design Director at Apple. Mike also has long career as a type designer and has developed successful typefaces such as FF Kievit, FF Milo, Brando, GE Inspira and most recently IBM’s new corporate typeface Plex. Abbink has received numerous international awards for graphic and type design. He holds a BFA in graphic design and packaging from the Art Center College of Design. He has served as an adjunct professor at San Francisco Academy of Art, University of the Arts in Philadelphia and a guest critic at Yale’s graduate design program. He now serves on the advisory board for the Hoffmitz Milken Center for Typography at Art Center College of Design.








Master of Ceremonies

Type in Couture