Panel: This typeface is mine!
CHOBANI, IBM, SEPHORA have all one thing in common: a newly installed creative leadership commissioned a custom typeface to support their new brand identity redesign. Mike Abbink (Executive Creative Director at IBM), Tyler Smart (Senior Creative Director at SEPHORA, LVMH) and Leland Maschmeyer (Chief Creative Officer at Chobani), will present the fonts in action and then will be joined by the type designers Christian Schwartz (Commercial Type) and Matteo Bologna (Mucca Design) for a panel discussion about the importance of custom typography in branding.
Christian Schwartz (born 1977) is a partner, with London-based designer Paul Barnes, in the type foundry Commercial Type, and heads up the company's New York office. In addition to licensing typefaces for general use, Schwartz, Barnes and their team have designed proprietary typefaces for publications and corporations worldwide including The Guardian,Vanity Fair, MoMA, and Chobani.